At this point, it's all about really getting to know what the people you're designing for need and face - what's tough for them and where they're coming from. You want to dig deep to get those insights that'll shape what you're making, making sure your idea hits the mark for those you want to help. It's crucial to distinguish between a 'customer,' the one investing in your solution, and a 'user,' the one engaging with it. Grasping this difference is key at this stage, ensuring your innovation resonates with both the practical needs of the user and the expectations of the buyer.
Inventors Guide
This Inventor's Guide provides an overarching view of the journey involved in developing a new product, with a special focus on impactful hardware innovations. It doesn't lay out a simple step-by-step recipe, instead, It highlights the key areas you need to consider as you move from an initial idea to a market-ready product.
